2025 was a year of rapid-fire comebacks for aespa. Following the success of “Supernova” and “Armageddon,” the group released the high-energy single “Dirty Work” in June, followed by their sixth mini-album, Rich Man, later in the year. The Rich Man era, in particular, introduced a “hyper-luxe” concept that satirized the world of extreme wealth while maintaining the group’s futuristic edge. The music video for the title track featured some of the most expensive CGI in K-pop history, depicting the members as digital architects of a new world.
This era’s aesthetic is characterized by “glitchy” luxury—think torn designer gowns and chrome jewelry. Fans looking to capture this look can find “distressed-luxe” Aespa Kpop Apparel at the Aespa Merch Store. Because the Rich Man album came in several versions (including the “BAG Ver.” and “ENERGY Ver.”), collectors often frequent a Store that sells Aespa Merchandise to find the rare, signed editions that were released in limited quantities to celebrate the album’s debut on the Billboard 200.
Fun Fact: The “Dirty Workshop” Series
To promote their 2025 releases, the group starred in a variety series titled Dirty Workshop, where they “worked” in a digital factory to “forge” their new songs. This playful take on their “Iron Taste” sound was a hit with fans, and the industrial-themed Aespa Kpop Apparel featured in the show—such as jumpsuits and utility vests—became an instant trend among MYs.